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Conversie optimalisatie

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Conversie optimalisatie door middel van het verhogen van de ratio (CRO) heeft als doel om zo veel mogelijk bezoekers op de website te laten doen wat jij voor ogen hebt. Denk bijvoorbeeld aan het aanvragen van offerte of het bestellen van een product.

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Op een rijtje

Conversie Ratio Optimalisatie (CRO)

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Om de conversie ratio te verhogen, kijken wij naar de wensen, behoeftes en gedrag van je doelgroep, de markt en concurrentie. Door die goed te analyseren kun je op je website of webshop inspelen op hun behoeftes.

Zo kan een website die is geoptimaliseerd voor conversie leiden tot:

  • Meer leads en/of bestellingen met hetzelfde aantal bezoekers als voorheen.
  • Een beter resultaat uit bestaande campagnes.
  • Meer kennis en verdieping in je doelgroep, de markt en je concurrentie.

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Meteen aan de slag?

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Diensten – Conversie Ratio Optimalisatie

 Conversie Ratio Optimalisatie overzicht

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De Verkoopfabriek gaat als volgt met CRO aan de slag:

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Eerst gaan wij kijken welke doelen je wilt behalen en waarom. We brengen de doelgroep in kaart en bepalen de KPI’s.

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Wij doen onderzoek naar de doelgroep, de markt en de concurrentie. Dit om alle externe knelpunten in kaart te brengen.

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Met heat-, click- en scrollmaps kijken we naar het gedrag van je bezoekers. Aanvullend kunnen we een ‘hardop denken’ sessie uitvoeren.

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We maken op basis van onze bevindingen een rapport met verbeterpunten. Van veel prioriteit naar minder prioriteit.

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We gaan optimaliseren met verschillende A/B testen. In overleg met jou en eventueel jouw externe websitebouwer.

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De resultaten van de testen evalueren we en vormen de basis voor het eventueel doorvoeren van enkele veranderingen.

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Eerst gaan wij kijken welke doelen je wilt behalen en waarom. We brengen de doelgroep in kaart en bepalen de KPI’s.

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Wij doen onderzoek naar de doelgroep, de markt en de concurrentie. Dit om alle externe knelpunten in kaart te brengen.

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Met heat-, click- en scrollmaps kijken we naar het gedrag van je bezoekers. Aanvullend kunnen we een ‘hardop denken’ sessie uitvoeren.

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We maken op basis van onze bevindingen een rapport met verbeterpunten. Van veel prioriteit naar minder prioriteit.

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[/et_pb_button][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb title=”5. Testen” image=”https://www.deverkoopfabriek.com/wp-content/uploads/2019/01/pie-chart.png” icon_placement=”left” content_max_width=”1100%” _builder_version=”3.11.1″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”Poppins||||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”#ffffff” border_style_all=”dashed” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)” text_orientation=”center” custom_margin=”|||” custom_padding=”20px|20px|20px|20px” child_filter_hue_rotate=”189deg” animation_style=”zoom” animation_direction=”bottom” animation_delay=”50ms” animation_intensity_zoom=”30%” animation=”off”]

We gaan optimaliseren met verschillende A/B testen. In overleg met jou en eventueel jouw externe websitebouwer.

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[/et_pb_button][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb title=”6. Evalueren & doorvoeren” image=”https://www.deverkoopfabriek.com/wp-content/uploads/2019/01/pie-chart.png” icon_placement=”left” content_max_width=”1100%” _builder_version=”3.11.1″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”Poppins||||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”#ffffff” border_style_all=”dashed” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)” text_orientation=”center” custom_margin=”|||” custom_padding=”20px|20px|20px|20px” child_filter_hue_rotate=”189deg” animation_style=”zoom” animation_direction=”bottom” animation_delay=”50ms” animation_intensity_zoom=”30%” animation=”off”]

De resultaten van de testen evalueren we en vormen de basis voor het eventueel doorvoeren van enkele veranderingen.

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.11.1″ background_color=”#ffffff” custom_padding=”7px|0px|0|0px|false|false” prev_background_color=”#4bb8dd” next_background_color=”#000000″][et_pb_row custom_padding=”21px|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.11.1″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” inline_fonts=”Poppins”]

Wij werken o.a. voor:

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[/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Process” prev_background_color=”#ffffff” _builder_version=”3.11.1″ use_background_color_gradient=”on” background_color_gradient_start=”#000000″ background_color_gradient_end=”#ffffff” background_color_gradient_direction=”179deg” background_color_gradient_end_position=”78%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” custom_padding=”0|0px|0|0px|false|false” top_divider_style=”waves2″ next_background_color=”#ffffff”][et_pb_row custom_padding=”44px|0px|27px|0px|false|false” _builder_version=”3.0.98″ locked=”off”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.11.1″ text_font=”||||||||” text_text_color=”#4bb8dd” header_font=”Poppins||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” inline_fonts=”Poppins”]

Diensten

Hoe werken wij?

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We beginnen natuurlijk met een vrijblijvende kennismaking. Dan bespreken we met je wat je wil en je van ons verwacht. Vervolgens nemen wij dat mee en zullen we het gebruiken om een plan van aanpak te maken.

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Wanneer we precies weten waar je naar op zoek bent, zullen we onze diensten voor je uitgebreid omschrijven en aan je voorleggen. Zo weet je van tevoren wat we gaan doen en wat je van ons kunt verwachten.

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Als we het eens zijn geworden gaan we aan de slag. Natuurlijk altijd in overleg met jou als je dat wenst. Je kunt van ons voldoende feedback verwachten en mag ons altijd vragen stellen.

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Tarieven

Vaste prijzen voor onze diensten

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Bij De Verkoopfabriek kom je achteraf niet voor verrassingen te staan. We spreken samen af welke tarieven we hanteren en hoeveel uur we voor je werken. Daarnaast zit je bij ons niet vast aan een abonnement. 

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Uitvoeren

Monitoren

Optimaliseren

Rapporteren[/et_pb_pricing_table][/et_pb_pricing_tables][et_pb_pricing_tables featured_table_background_color=”#ffffff” featured_table_header_background_color=”#ffffff” header_background_color=”#ffffff” show_bullet=”off” show_featured_drop_shadow=”off” center_list_items=”on” disabled_on=”on|on|on” _builder_version=”3.11.1″ header_font=”Poppins|700|||||||” header_text_color=”#4bb8dd” body_font=”Poppins||||||||” body_font_size=”16px” subheader_font=”||||||||” currency_frequency_font=”Poppins|700||on|||||” currency_frequency_text_color=”#61c6f4″ currency_frequency_font_size=”14px” currency_frequency_letter_spacing=”1px” currency_frequency_line_height=”1.6em” price_font=”Poppins|700|||||||” price_text_color=”#000000″ price_font_size=”60px” price_line_height=”30px” background_color=”#ffffff” border_width_all=”2px” border_color_all=”#000000″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#000000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”1px” button_font=”Saira Extra Condensed|600||on|||||” button_icon=”%%3%%” button_icon_color=”#edbb5f” button_text_color_hover=”#edbb5f” button_letter_spacing_hover=”1px” text_orientation=”center” custom_margin=”30px|3px|30px|3px” animation_style=”fold” animation_delay=”200ms” custom_css_pricing_top=”border: none;”][et_pb_pricing_table title=”Strategisch advies & consulting” currency=”€” per=”uur” sum=”100″ button_url=”http://$” _builder_version=”3.11.1″ header_font=”||||||||” body_font=”||||||||” subheader_font=”||||||||” currency_frequency_font=”||||||||” price_font=”|500|||||||” button_on_hover=”on” custom_padding=”|||” button_icon_default=”%%3%%”]Consulteren

Adviseren

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Training[/et_pb_pricing_table][/et_pb_pricing_tables][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Problem and Solution” prev_background_color=”#ffffff” _builder_version=”3.11.1″ background_color=”#4bb8dd” custom_padding=”69px|0px|0|0px|false|false” top_divider_style=”waves2″ top_divider_height=”33px” top_divider_repeat=”2x” next_background_color=”#ffffff”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ custom_padding=”0|0px|0|0px|false|false” _builder_version=”3.11.1″ module_alignment=”center” animation_style=”fade” locked=”off”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.11.1″ text_font=”Poppins||||||||” text_font_size=”16px” header_font=”Poppins||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” text_orientation=”center” inline_fonts=”Poppins”]

details

Waarom Conversie Ratio Optimalisatie?

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Je webshop of website is een belangrijk kanaal om leads te genereren of je producten te verkopen. Je weet vast als geen ander hoe moeilijk en duur het kan zijn om een bezoekersstroom te creëren. Wanneer dit is gelukt via SEO, social media of advertenties wil je natuurlijk het maximale uit de bezoekersstroom halen.

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Bezoekers

Bij CRO verplaats jezelf in je doelgroep/bezoeker en ga je uitzoeken wat de obstakels zijn die hen ervan weerhouden om te doen wat jij wil dat ze doen. Dat kan het kopen van een product zijn, maar ook het achterlaten van contactinformatie of het aanvragen van een offerte aanvragen. Voor de optimalisatie maken wij onderscheid tussen externe factoren en interne factoren die je conversieratio kunnen beïnvloeden.

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externe CRO

Potentiële leads en klanten die op zoek zijn naar een product of dienst zullen onderzoek doen in de markt. Ze kijken bij concurrenten zodat ze een online referentiekader hebben.  Deze externe factoren waar je zelf minder grip op hebt, zul je dus wel mee moeten nemen om je conversie ratio te optimaliseren. Wanneer je voor hetzelfde product een hogere prijs en minder service biedt dan de concurrentie, is dit natuurlijk ongunstig voor je conversieratio.

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interne CRO

Op je website of webshop gaan wij kijken of de bezoekers makkelijk en zonder obstakels de door jou beoogde acties kunnen voltooien. We kijken of er bepaalde elementen zijn die zorgen voor afleiding en of menu’s en je websitestructuur logisch zijn. Met o.a. heatmaps en navigatieopdrachten kun je het huidige gedrag meten. Door te testen hoe je je conversiepad zo kort en effectief maakt, kun je je conversieratio verhogen.

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De Verkoopfabriek

Baarzenstraat 21
5262 GD, Vught

073 369 0304
info@deverkoopfabriek.com

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